Traditional sweatbands suffer from a basic weakness—saturation. All fabrics eventually become saturated, and stop absorbing, leaving you with sweat dripping in your eyes and on your glasses. Not only is it painful and distracting, it affects your performance and can be potentially dangerous. The innovative design of the GUTR™ sweatband captures and channels sweat away from your eyes, allowing you stay focused on what matters. The sleek design is lightweight, durable and easy to clean. It is comfortable and easy to adjust for a perfect fit. It fits comfortably under cycling helmets and hard hats, making it ideal for use in all sports activities or industrial type labor situations. The name and brand identity were created to aid in easy understanding of the unique sweat management design. The original packaging was redesigned and features an athlete (Sports) and a construction worker (Industrial) wearing the product to aid in visualizing how it works and how it looks when worn. For the trade shows and events, a variety of collateral was created to promote the brand. An e-commerce website was redesigned and updated to better sell product year-round wherever hot and sweaty is happening. New product formats are in develpment, including a new cycling helmet.

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