Milk

Organic Valley Milk Packaging In searching for ways to expand into new markets, packaging can play a large role in attracting shoppers who haven't normally considered Organic Valley's milk. With quality standards higher than any other milk on the shelf, it needed to feel premium and highly attractive. Seeing the farmers in the field with their cows helps to tell the story of the true craft of organic farming methods. The package also works well with either side facing out and can make for a magnetic presentation with alternating columns of colors. Created at Cramer-Krasselt Responsible for design

Milk Packaging
Concept Prototype
Organic Valley Milk Packaging
 
In searching for ways to expand into new markets, packaging can play a large role in attracting shoppers who haven't normally considered Organic Valley's milk. With quality standards higher than any other milk on the shelf, it needed to feel premium and highly attractive. Seeing the farmers in the field with their cows helps to tell the story of the true craft of organic farming methods. The package also works well with either side facing out and can make for a magnetic presentation with alternating columns of colors.

Created at Cramer-Krasselt

Responsible for design
Back to Top