For BMW, motorcycles have been a passion long before the automobiles were a part of the iconic brand. The same focus on engineering and artistry in making the Ultimate Driving Machine is in every motorcycle BMW makes. This website needed to showcase the machines beautifully while showing the shared passion for riding that all motorcycle enthusiast share. The Motorcycle division in the US also wanted to have more of a "Black Sheep" feel to the brand.
Created at Duffy Design in 2000
Responsible for all design and creative direction