For some, using a little steak sauce on steak is sacrilege. To those that know and love Heinz 57, it’s how they make food they like into food they love. Like sneaking a bit of hooch from a hip flask, it’s a guilty pleasure. 

This new H57 design taps into that private insight, feeling like you’ve secretly snuck your own steak sauce into your favorite restaurant—which you may actually do.

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